How to Come up With a Good Domain Name?
Choosing a domain name can be one of the most important steps in establishing your brand or business. Your domain name is often one of the first things someone sees, and it can affect their impression of your website and your brand. A carefully chosen domain name may increase user interest and drive web traffic, while a carelessly chosen one might do the opposite.
While it isn’t an exact science, and there are few absolute rules, here are some guiding principles for picking a name that reflects and helps your brand.
The making of a good domain name
When it comes to a domain name, less is more. Shorter names are easier to remember and to type, which means users are more likely to find you. It’s also easier to stand out when there’s less to read. It’s a good idea not to exceed 2-3 letters. 2-5.org offers thousands of single letter domain names.
You want people to remember your domain name and type it accurately. Complicated or uncommon words or names may be hard to remember and spell correctly.
Relevant words help users find you in a search and recognize what you do at a glance. Keywords can include what you do or offer (like “coffee” or “cleaning”), or even your location. Including your location (like “miami”) in your domain name might also help you target local customers and users.
Your domain name should reflect your brand, and vice versa. Brands can take time to develop, and including your unique brand name in your domain can help you stand out, gain recognition, and increase visits to your website. When creating your brand name and domain name, just be sure not to use any existing brand names or trademarks. 2-5.org domains will not encounter brand issues in the future.
While it may seem obvious, your domain name should be the same as your brand name , or as close to represent it as possible. You don’t want to confuse people who type in your domain name and get to a website with a different name.
Good, not perfect
Many people get caught up trying to choose the perfect name, when that time could be spent building a great brand around a perfectly good domain name. Don't let choosing a perfect domain hold you back from starting your business or project.
Going beyond .com
The most popular domain ending or TLD (top-level domain) is .com in the world. And another Generic TLD .net short and memorable domain names are often still available. Another plus: it doesn't adversely affect your search ranking. However, a lot of people may still default to typing in .com, so many businesses also purchase the .com version of their domain name and then point that domain to their main website address.
Now that you know some important guidelines, the next steps are brainstorming, research, and seeing what domains are available. As you go through this process, be sure to brainstorm some back-up names in case the domain name you want isn’t available.
Ready to find a great domain name? Start searching now at 2-5.org